[wire] stone Kicks-Off Second Annual Care2Share Holiday Drive

BOISE, Idaho, November 30, 2011 – [wire] stone, an integrated digital marketing agency, today announced the launch of its second annual Care2Share holiday drive to help local families in need this holiday season. Care2Share uses social media to crowdsource donations in an effort to make the holidays brighter for Boise community members living in poverty. This year, the program is doubling its efforts and adopting 20 families in the Boise area.
“Recognizing the influence of social media in mobilizing communities toward action, we developed Care2Share to put this powerful technology to work for the greater good,” said Tony Schlangen, chief operations officer at [wire] stone. “The support has been tremendous, so we expanded the program in hopes of making an even greater impact on the Boise community. In the future, we plan to broaden Care2Share nationally and go beyond seasonal giving.”
Founded in 2010, by Schlangen and Brie Bolopue from [wire] stone’s Boise office, Care2Share partners with local non-profit organizations to meet community needs through social media-driven crowdsourcing campaigns. Last year, the program adopted 10 families for Christmas to collect items such as coats, shoes, clothes and food. Using Twitter and Facebook, [wire] stone was able to galvanize enough support to not only provide these items, but also toys, books and other extras to help improve the quality of living for these families.
In addition, Care2Share organized a Wrap Party where the donated goods were assembled and gift wrapped for giving—in 2010, about 40 people showed for this event. This year’s Wrap Party will be held at The Linen Building on Dec. 13 from 5:30-7:30 p.m. with live music and [wire] stone expects several hundred social media friends to attend to help wrap nearly 800 presents.
The Care2Share program can be accessed via Twitter (@Care2ShareBoise), Facebook or blog (care2share.posterous.com).
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About [wire] stone
[wire] stone is a mid-size leader in integrated digital and experiential marketing solutions. Founded in 2000, [wire] stone serves some of the world’s largest and most recognizable brands, including Motorola, FTD, Microsoft, Boeing, ConAgra, HP, Nike and Intel. Through its 175 employees in seven U.S. offices and one European office, [wire] stone is committed to delivering excellence in key practice areas that include digital strategy, channel enablement, social engagement and emerging experiences. For more information visit www.wirestone.com.