[wire] stone Continues National Expansion with New Seattle Office and Experience Center

Chicago, IL, April 4, 2011 – [wire] stone, LLC, an integrated digital marketing agency, today announced the opening of a new Seattle office to serve its growing base of clients in the Northwest. The Seattle office will also house the company’s first Experience Center, a lab and showcase for immersive brand experiences that leverages advanced technology and user experience innovations. The new office will be led by Jon Baker as Managing Director and Executive Director of Technology.The Seattle office will serve [wire] stone’s strong base of existing key clients in the Northwest, including Nike, Microsoft and Boeing, as well as a growing list of new clients and partners in the area. Local staff has been expanded to include key disciplines like business development, strategy and planning, and user experience design and development. “Our new Seattle office will help advance the company in two critical ways, “ said Dan Lynch, President of [wire] stone. “First, it will allow us to better partner with both established and emerging companies in the area, and second, it gives us access to the cutting edge technology and talent pool that will drive next generation brand and business experiences for our customers.”More than 50% of the new office space will be dedicated to [wire] stone’s first Experience Center, which will showcase solutions that use emerging technologies to create deeply immersive brand experiences. Leveraging [wire] stone’s expertise in rich user experience technologies like HTML5, multi-touch, gigapixel imaging and deep zoom, the company will use the Experience Center to explore the ideation and development of solutions that incorporate gesture or motion-based interfaces, 3D modeling and holographic projection, next-generation retail engagement, and advanced data visualization. Construction on the Experience Center begins immediately and is expected to be complete by June 2011.“Our new Seattle office will be a cornerstone of our emerging experiences practice area and will be a think tank and driver for our new client implementations,” said Jon Baker, Managing Director for Seattle and Executive Director of Technology for [wire] stone. “For example, the current work we are doing with Xbox Kinect is bringing gesture-based experiences from gaming interfaces into the marketing world, something that will have a significant impact on both brands and their business.” Baker added, “We look forward to contributing to the growing field of emerging experiences and being part of an extremely close knit community of marketing professionals in Seattle.”