[wire] stone Social Media Strategist Luke Quanstrom to Speak on Business Marketing Association Panel About Social Media Measurement

San Francisco, CA, May 9, 2011 – [wire] stone, LLC, an integrated digital marketing agency, today announced that senior social strategist Luke Quanstrom is scheduled to speak at an upcoming Business Marketing Association (BMA) event in Chicago. The May 18th event titled “Creating the Blueprint to Bring Social Media into Your Organization” is the final installment in an ongoing workshop-style series that leads participants through the maze of planning, executing and measuring social media in their marketing mix. “How to effectively use social media is one of the biggest challenges facing business marketers today and I’d like to thank the BMA for tackling this important topic for their membership,” said Quanstrom. “I look forward to sharing the best practices I’ve learned from working on social strategies for great companies including ConAgra, Northwestern Memorial Hospital, FTD, A.C. Moore, and Health and Disability Advocates.” This BMA panel is designed to help answer some of the top questions business marketers have today about how to plan and measure their social media efforts. Quanstrom will help facilitate the discussion along with several other prominent panelists. Luke Quanstrom was invited to participate in this panel because of his deep expertise in social media strategy and execution. In his role at [wire] stone, he leverages this innate understanding of consumer use patterns and comprehensive understanding of social media properties, capabilities and innovative applications to deliver social solutions that help brands connect and engage their consumers in entirely new ways.