[wire] stone Wins Four Creativity International Media & Interactive Awards

SAN FRANCISCO, May 31, 2011 – [wire] stone, an integrated digital marketing agency, won four prestigious Creativity International Awards, including one gold, two silvers and one honorable mention. Client campaigns for the Jordan Brand and Health & Disability Advocates took top honors in this industry awards event. “It is exciting to be recognized for the strategic and innovative work we do in helping brands connect with their customers in new and engaging ways,” said Dan Lynch, [wire] stone president and CEO. “We are very proud of the winning [wire] stone teams for their outstanding performance and tireless dedication to creating magic for our clients.”[wire] stone, with its clients, won the following Creativity International 2011 Media & Interactive Awards:• Gold Award, Jordan Brand Social Mosaic Website In 2010, [wire] stone developed and launched a platform that combined thousands of fan photos submitted by people who share one commonality: a love for the Jordan brand. The web-based, social mosaic is a unique showcase of fan loyalty. It also allowed fans to participate virtually in the brand’s 25th anniversary celebration. View the website at www.jumpman23mosaic.com.• Silver Award, Jordan Brand History Wall To celebrate the 25th anniversary of the Jordan brand and the launch of the AJ 2010 shoe at the NBA All-Star Weekend, [wire] stone created a touch-enabled brand history wall to feature awe-inspiring footage, photography and stories highlighting each year of the brand’s history. • Silver Award, Jordan Brand Social Mosaic Experience The online social mosaic became a prominent event-based experience at the Jordan Brand 25th Anniversary celebration at the 23/25 Space in Dallas during the 2010 NBA All-Star Weekend. Visitors were able to explore the mosaic from a touch screen kiosk or enjoy the experience as it was projected on a 16’ x 9’ wall.• Honorable Mention, Health & Disability Advocates Consumer Website[wire] stone developed the Think Beyond the Label campaign to shed light on the labels people assign to one another in a working environment. It flips the script on labeling people then challenges employers to Think Beyond the Label and hire individuals with disabilities. View the website at www.thinkbeyondthelabel.com.Established in 1970, Creativity International Awards is one of the longest running independent international advertising and graphic design competitions in the world. An annual print, web, advertising and media design competition, the judges choose the best from all over the world to be reproduced in the 400-page Creativity Awards Annual Book distributed worldwide by HarperCollins. For more information about the awards and to see a complete list of this year's winners visit www.creativityawards.com.